Whitney has a diverse range of experience in journalism, workforce development, fundraising, media training and natural disaster communications. Her depth of work with non-profits is unsurprising given her determination and huge heart, but now she's ready to take agency life head-on.
What is your go-to communications advice for companies in a crises?
Thinking ahead is critical. A crisis is not the time to second-guess yourself-that's why you need a crisis communications plan in place. Having key talking points and messaging is vital to handling crises as smoothly and as quickly as possible.
What has been the most rewarding moment in your public relations career thus far?
Using my public relations skills to volunteer and give back to communities has been incredibly rewarding. As a member of the public affairs team at the Red Cross, I worked in the midst of many disaster scenarios. I made sure all of our services were communicated thoroughly to the affected communities.
What sort of office routines and rituals do you swear by to help stay productive?
I'm old-fashioned when it comes to staying organized. I love checking off boxes on the prioritized task lists I create every morning in my notebook. If I can do it with colorful, felt-tip pens, even better. I'm also a big fan of productivity apps Toggl and Trello.
Blog Posts by Whitney
- A Day in the Life: PR Survival Kit
- iPhone Video Tips: Equiptment
- #FHRoadTrip: Pataskala
- iPhone Video Tips: The Basics
- The Importance of Listening in Business
- How to Get Your Media Release Noticed
- Facebook Live for Business
- Don't Be Nutty: Corporate Responsibility & Communicating Change
- What Makes You Pause and Play?