On June 4, the restaurant formerly known as the International House of Pancakes (IHOP) announced on Twitter that after 60 years, they were changing their name — to the mysterious new acronym IHOb, leaving the world to speculate what it meant.

Earlier this week, the popular chain revealed that the ‘b’ in their new branding referred to … burgers. The internet had a lot of jokes and backlash about this departure from the restaurant’s decades-long breakfast focus. Below are some of our favorite responses from brands in the food industry.

1. A&W Restaurants

2. MoonPie

3. Wendy’s

4. Wendy’s viral response

5. Denny’s Diner

6. Whataburger

7. White Castle

8. Waffle House

9. Pop-Tarts

10. Burger King
The restaurant didn’t actually tweet, but changed their Twitter name and logo to Pancake King:

What was your favorite response to the stunt? Are you #TeamPancakes or #TeamBurgers ?

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