74% of buyers choose the company that was first to add value as they are defining their buying vision.*

That's where thought leadership comes in. We will help you stand apart from your competitors by creating relevant content for your customers and prospects.

In this modern digital age, you're competing for attention. Meaningful content differentiates your brand and demonstrates your credibility. Whether through the implied editorial endorsement of traditional media relations, identification of and outreach to online influencers, leveraging social communities or developing a comprehensive inbound marketing program,
we can help.

*Source: SAVO, Techniques of Social Selling: Just Do It!, 2014

 

Our Team Members Have Served

Content marketing program for the company's economic development group to support business development in the nation's largest electric utility footprint

Content marketing program for the company's economic development group to support business development in the nation's largest electric utility footprint

Re-introduction of this international company's flagship product to a worldwide marketplace of information services professionals and librarians

Re-introduction of this international company's flagship product to a worldwide marketplace of information services professionals and librarians

Comprehensive media relations support for all of North America to serve product brands for this national pet products leader

Comprehensive media relations support for all of North America to serve product brands for this national pet products leader

Community relations program to achieve acceptance and support for convenience stores built throughout the central Ohio region

Community relations program to achieve acceptance and support for convenience stores built throughout the central Ohio region

Comprehensive media outreach to raise awareness of a variety of soybean uses and research, and the agricultural issues important to soybean growers

Comprehensive media outreach to raise awareness of a variety of soybean uses and research, and the agricultural issues important to soybean growers

State-wide media relations efforts to raise public and legislator awareness on a variety of healthcare issues

State-wide media relations efforts to raise public and legislator awareness on a variety of healthcare issues


Social Communities
You have a good handle on Twitter, Facebook and LinkedIn basics - but are you analyzing your content to see what works best? Is your community constantly growing and engaging? And are you on the cutting edge of what comes next?  

Today's successful social media program goes far beyond tweets, likes and vanity metrics to true community engagement and analytics.  

From comprehensive listening programs to real-time engagement excellence, let us take your strategic social media program to the next level.

Influencer Outreach

According to a 2012 Nielsen survey, 92 percent of consumers said they trust recommendations from friends and family above all other forms of advertising. Seventy percent trust consumer opinions posted online.

Knowing this drives us to look beyond traditional media to create relationships with influencers and bloggers to help spread the word about products, services or opportunities in a way that authentically resonate with consumers.

Beyond just making connections, we also look to give bloggers and influencers a unique experience that they want to share. From exclusive events to behind-the-scene looks, we reveal the brand in a way that would make anyone say, "Wow!"

Media Relations
A well-crafted message is meaningless without a platform and megaphone to share it.

We apply know-how and leverage relationships necessary to navigate today's rapidly changing, technology-driven media landscape. From bloggers to trade publications, news sites to broadcast outlets - we know what the media want, how it works and what it takes to amplify a client's message and achieve results.

Content Marketing
Not every marketer knows the difference between content marketing and inbound marketing - but it doesn't matter what you call it, as long as your team develops content that is strategic, insightful and addresses a bigger picture than just your company or brand's piece of that picture.

It can be hard to find the resources to do this type of writing well, often and for the long-term. Whether it's content for a newsletter, email marketing, a blog or a white paper - we can do it well, on time and within budget. We create content marketing programs that drive leads and ROI.