Have you considered using Twitter for online advocacy? It’s the best social media platform for real-time conversations and discovering breaking news or trending topics. With over 500 million tweets per day and 330 million monthly active users, Twitter has the potential to amplify your message and grab the attention of lawmakers.
You can start using Twitter for online advocacy in four easy steps.
1) Find Your Legislators
Voters, state and local policy makers, members of congress and the President are all actively using Twitter. This makes it a great channel for reaching your elected officials and championing the issues that matter to you, your members or your organization. Finding the Twitter users that are relevant to your organization is the first step to reach them on this platform.
2) Create a Twitter List
It can be hard to keep up with everyone on Twitter who is important to your organization. Building a list can help keep them organized. A Twitter list is simple to make and will be a great resource for easily monitoring and engaging with legislators.
Pro Tip: Keep in mind that Twitter lists are public and can be seen by anyone, unless you specifically set it to private. So, be careful what you name the list and who you add to it.
3) Use or Create Relevant Hashtags
Live tweeting or using an event-specific hashtag is a great way to join a conversation online. Hashtags help Twitter users have a conversation surrounding one specific topic. Knowing what the relevant hashtags are, monitoring them and retweeting others are all essential for engaging on Twitter during an event. And if you’re hosting an event, consider creating a hashtag and sharing it widely with in-person attendees and online audiences.
For example, if you know that your senators are debating a bill today that is relevant to your organization, find out what that hashtag is. Then use that hashtag to engage with your elected officials on Twitter and encourage them to support your side of the issue.
4) Engage & Amplify
Activate your organization and help them engage elected officials on Twitter to make your message heard. If you’re looking to make a big impact, Thunderclap could help you get there.
Thunderclap is a crowd-speaking platform that lets users ‘donate’ their social reach to your message. Thunderclap will then send out your message simultaneously across everyone’s channels to explode it across social media.
If you’re looking to start using Twitter (or any other social platform) for online advocacy, we’re here to help! Contact us to learn more about how we can get your message to the audiences that matter most.