Why You Need B2B Video Marketing

Video is the content king. Don't believe me? Check out these stats. Currently, Facebook has about 8 billion video views a day, a number that is expected to grow to over 20 billion daily video views by the end of 2016. It's also estimated that by 2019, 80 percent of all internet traffic will be streaming video content.

Though video is often a key component of B2C marketing, that's not always the case with B2B. However, the benefits of video marketing for B2B are too great to ignore. According to a recent study, 73 percent of marketers reported that video has positively impacted marketing results and 53 percent reported a positive impact on sales.

Today, with smartphones and other user-friendly and affordable technology, producing quality videos is not the expensive, time-consuming endeavor it once was. For B2B companies who haven't jumped on the video bandwagon, here's why you should.

Enhanced Engagement When shared through social media channels, video is a succinct and easy way for customers and prospects to learn information about and engage with your company. A study by Social Bakers estimates that the average video post generates 135 percent greater organic reach than a post with just a photo. Sharing video via email also has impact with an astounding 200-300 percent increase in click-through rate.

Personify Your Brand Using video to tell your company's story or to make your pitch are two great ways to add personality and a human touch to your sales outreach efforts. Who wouldn't prefer to watch a brief video rather than peruse yet another brochure? In fact, 50 percent of business executives seek more information about a product or service after viewing a video.

Educate Buyers and Prospects Video can be an effective way to educate customers and prospects about your product and/or service, especially if what you're offering is incredibly technical or unique. Product demos, how-to videos and testimonials can provide valuable insights into how your product/service is different and the benefits it offers customers.

Has your B2B company incorporated video marketing into its sales strategy? If yes, please share your results. If no, are you ready to make the leap?