Case Study: Marion CanDo!


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By positioning us as America’s Workforce Development Capital, FrazierHeiby has helped change Marion’s image to create meaningful momentum. They’ve upgraded our communications efforts with community leaders, and with businesses looking to relocate to Marion.
— Gus Comstock, CEcD, Director, Marion CAN DO!

Awards

+ 2019 PRSA PRism Award, Central Ohio Chapter

+ 2017 PRSA PRism Award, Central Ohio Chapter

Challenge

A small town with a population of 35,000, Marion, Ohio was devastated by manufacturing job losses and employer flight in the 1980s and 1990s. City leaders needed a strategy to re-energize residents and emphasize its positive assets to prospective employers.

Solution

FrazierHeiby conducted primary research with 75 community leaders and secondary research on Marion’s most important assets for prospective employers. As a result of our analysis of those findings, we recommended a MarionMade! community branding campaign and an economic development platform – “America’s Workforce Development Capital” – that emphasized Marion’s unique education assets.


Results

MarionMade! and programming to emphasize Marion’s workforce development programming has attracted more than $700 million in business investments and added 300 new jobs to the area in less than three years, with a healthy pipeline of interested employers now in the offing.

Case StudyAnn Mulvany